VitrA and Ideal Bathrooms Announce Strategic Partnership to Distribute New Bathroom Collection
Date Added: 15.07.2024
Leading bathroom brand VitrA and Ideal Bathrooms have announced a strategic partnership to distribute VitrA’s new bathroom collection, marking a significant milestone in their 15-year relationship. Ideal Bathrooms will hold the largest UK stock of VitrA’s Bathroom Collection, including popular ranges like S20, Zentrum, Milton, Layton, and new V-Fix frames, as well as the Minimax S, Solid S, and the innovative Flow Line range with V-SuperFix technology.
VitrA is also reintroducing the highly demanded S50 range, featuring 16 returning products and new washbasin units in three sizes. These units boast a minimalist, handleless design available in high gloss white, anthracite, and oak, providing an affordable yet stylish solution for modern bathrooms. Ideal Bathrooms will have exclusive distribution rights for the entire S50 range under this new agreement.
Ideal Bathrooms offers 24/7 ordering for all bathroom retailers, covering 99% of the UK with next-day delivery. Their new fleet of Euro 6 compliant delivery vans is a significant step in their Environmental, Social, and Governance (ESG) agenda.
Sam Cooke, VitrA's Head of Independent Retail, commented, "We are delighted to enter this new phase with Ideal Bathrooms. Their exceptional service proposition will bring significant benefits to our retail customers."
Will Hickman, Sales and Marketing Director at Ideal Bathrooms, added, “Realigning our strategic partnership with VitrA on their bathroom collection is a significant milestone for us. As the exclusive distributor of the S50 range, we are thrilled to offer our loyal customers access to this high-quality and versatile collection. This partnership reinforces our commitment to providing exceptional value and innovation in the bathroom market.”
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