Bayswater launches brand film
Date Added: 18.04.2018
Bayswater London W2, the latest new brand for the British bathroom market, has achieved its first milestone of 100 displaying retailers. “The launch of the new Bayswater London W2 brand at the KBB Show was an unparalleled success” says Darren Allison of Bayswater. “Retailer market feedback was very encouraging as is borne out by the achievement of this retail display level in barely one month since the launch to the trade. We have benefited enormously from Ideal Bathrooms’ strength with bathroom retailers and their extensive customer base, enabling us to make a great start in our plans to be a key brand in period style bathrooms.”
Marketing initiatives have already seen the preparation of a film showcasing the high quality of Victorian and Edwardian style products together with an introduction to the philosophy and creation of the brand values. This is available for retailers wishing to run Bayswater’s promotions to use in their stores.
Supporting literature has also been produced, reflecting the up market brand positioning and providing all information required at the point of sale.
A tailored website was produced to coincide with the launch and will be regularly updated to reflect brand developments. The website is easy to use and mirrors that of distribution partner Ideal Bathrooms.
View the film here
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