Roman Partners with Ideal Bathrooms as Strategic Distribution Partner
Date Added: 01.08.2025
Roman Partners with Ideal Bathrooms as Strategic Distribution Partner
After over 40 years of direct supply, Roman Limited has partnered with Ideal Bathrooms as its first-ever national distribution partner in the UK. This significant decision marks a new chapter for Roman, the UK’s leading designer and manufacturer of showering solutions, as it joins forces with one of the country’s most respected national bathroom distributors to further enhance service levels and product availability nationwide to its loyal customers.
The partnership is built on a strong alignment of values between Roman and Ideal Bathrooms – both companies share a commitment to delivering premium products and exceptional customer service. Ideal Bathrooms national distribution network and dedication to service excellence make them a natural fit to support Roman’s continued growth and accessibility across the UK.
Roman is very aware that there is a new and ongoing pressure in the supply chain for rapid (next day) delivery and partnering with a recognised logistics specialist is now paramount. Ideal Bathrooms offer an unrivalled national delivery network and at the same time we are looking for a strong brand in the sector and channel.
Roman attended Ideal Bathrooms Customer Day on 10th and 11th July, providing an early preview of the partnership and showcasing its product range to customers. While the official launch of the distribution partnership is set for October, the event offered a valuable opportunity for customers to engage with the Roman team and learn more about the benefits this collaboration will bring.
David Osborne, CEO of Roman commented: "Partnering with Ideal Bathrooms marks a significant milestone for Roman after over 40 years of direct supply. Their values and commitment to excellence perfectly complement our own, and together we look forward to delivering even greater service and accessibility to customers across the UK. Customers now expect 24/48 hour delivery and Ideal Bathrooms can offer this on all our volume lines.”
Ideal Bathrooms share Roman’s passion for sustainability and environmental improvement. Roman have a huge commitment to the circular economy and a very high level of recycled content in all products. Similarly Ideal Bathrooms are making great strides in this field and are aligned with Roman’s ESG vision.
Will Hickman, Sales at Marketing Director at Ideal Bathrooms, commented: “We’re absolutely thrilled to be announcing the exclusive national distribution partnership with Roman Showers. This partnership marks an exciting new chapter for Ideal Bathrooms, bringing together two industry leaders with a shared passion for innovation, quality, and exceptional customer service.”
Roman’s product offering is renowned for its exceptional quality, competitive pricing, and uncompromising standards. Products are meticulously designed and manufactured in the UK, combining cutting-edge innovation with exceptional craftsmanship. Roman ensures consistency, precision, and compliance with the highest British and international standards. The result is a range of showering solutions that deliver both style and outstanding value without compromising on performance or durability.
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